You had a great first meeting with a client. Why won’t they call back?
As a production team or solo creative it’s easy to fall into the pattern of:
- Let the client mull over the details for a week and get back to you.
- Wait two weeks and cry a little bit because another potential contract fell through.
The passive approach isn’t going to yield the business needed to stay afloat. It’s like trying to get out of the friend zone; they’ll over think it and consider other options. Read more →