Thousands of production technicians exist. Any trained dummy can set up lights, hit record, deliver the footage, and call it a day. But in order to create a unique product and style—additional influence is necessary.
There’s definitely no shame in committing to being a sound/lighting tech until the end of time, but to be more than technicians we must continually expand our minds and grow as creators. It’s taxing. It’s a struggle. It’s the field we’re in.
Each of us are specialists in other media and entertainment fields on top of being filmmakers at Perplexity. Collectively we have professional experience in video, theatre, design, and photography. Our company is a versatile one-stop shop and our clients rarely need to outsource additional creative talent.
Now, I wish I could say that we’re doing something extraordinary and ground-breaking, but being an interdisciplinary artist has truly become the bare minimum. If the team can’t shoot the footage, edit it down, create a soundscape, design and add titles to the product, create quick promo materials, and deliver it all in a timely, easily-accessible format—clients will find a producer that can.
Acquiring creative professional skill sets outside of video production has become the working standard for the title “filmmaker.” And frankly, it’s a standard to embrace.
Be well-rounded; engage with other subject matters. Think outside of the box. Everything we study influences our artistic practices. In the past I’ve studied journalism, biology, design, and fitness. Intrinsically all of those things, even in subtle ways, shaped and continue to shape the way I view production.
And studying doesn’t mean living in a stack of textbooks and absorbing the information via osmosis. Get busy and create. Try something new. Try that cool thing one of your peers excels at and you’re constantly stunned by. And yes, your work will suck at first—it’s new. Keep plugging away. Create a diverse volume of work that empirical shows versatility.
Clients have no desire to shop around for production houses or habitually find the best freelancer; they want a continuous resource. Cultivate a myriad of creative talents. Save the hassle; be marketable and be that resource.
With a specialty in lighting and graphic design, Bryan aims to blend his artistic passions together in a seamless manner. His experience in graphic design includes traditional print (newspaper/magazine layout), brand identity/logo design and expressive typography with his latest venture being motion graphics. He’s always trying to find a way to connect the dots between his passions—something says he just might find a way.