Regardless of the inherent pompousness and frills associated with labeling something as art, as creatives we aim to make art. And we need to hang on to our Art Cards.
Music, video, writing, painting—whatever the form—it’s art. Get over it; then more important conversations can happen.
All too often the pragmatic aspects of production, specifically monetary and legal, take precedence over artistic integrity. The immediate result is nice, a paycheck. The long-term effects are hellacious, having to constantly look back at that project and think, “Why did we go forward with that?”
Saying “no” to client requests is integral to moving forward in the creative industry. Otherwise, we stop being creatives, and become mindless technicians—nothing more than Photoshop, Logic, Premiere, and After Effects junkies.
Clients are usually, and understandably, misguided; they have money on the line.
True science fact: Putting money on the table causes a chemical imbalance in clients’ minds resulting in chronic forgetfulness and overuse of the word “just.” For example, forgetting that you aren’t “just” designing a logo, or “just” editing video, or “just” playing a show.
We don’t “just” do anything. We work. And our artistic integrity can’t go out the window for a few zeros. In an industry of millions reaching for that same big break, it’s a waste of time to simply lay down at every client request.
And yes, it’s uncomfortable to disagree with the person writing checks; however, if they can’t handle the harsh reality of creative collaboration, find another client that understands the process. It saves loads of hell and frustration down the line.
Now, don’t abuse that Art Card. Don’t be pretentious or snide. It makes the rest of us look like snobs that never want to make a living, but are happy to solely create art for art’s sake and work as baristas forever.
Be clear with clients. Pragmatism is critical; make sure those proverbial ducks are in a row. Likewise make sure that those ducks aren’t compromising the company brand, message, and values.
With a specialty in lighting and graphic design, Bryan aims to blend his artistic passions together in a seamless manner. His experience in graphic design includes traditional print (newspaper/magazine layout), brand identity/logo design and expressive typography with his latest venture being motion graphics. He’s always trying to find a way to connect the dots between his passions—something says he just might find a way.