Slow and steady wins the race. We haven’t won quite yet at Perplexity Pictures, but we’re steadily and certainly on our way up.
We’ve re-strategized and re-focused numerous times. It’s a daunting process, so naturally I looked to the internet for an end all, be all answer to: How do we create the perfect creative start-up?
Of course I came up with squat—nothing definitive.
However, I did re-visit Denver copywriter, and personal friend, Jackie Pearce’s piece: “Why isn’t your business going anywhere? This might be the reason.” Essentially her point is: Show the world that your product/service is worthwhile; get your work published, produced, and screened.
Perplexity has come a long way since 2009. We’ve seen a few waves of momentum. In the beginning we fumbled through passion projects and discovered our artistic voice. After three short years of producing predominantly narratives and film-race shorts (check out Unrendered Productions), we hit a production lull.
Nothing was coming out with Perplexity’s stamp on it, so we had a big production meeting and talked a lot (and I mean a lot) about the business side of video production. We re-prioritized and delegated specific roles in the company. We gave ourselves a structure to work and re-focus under. House Rules TV, our web series, was the first project under the new structure. The web series world taught us invaluable lessons about brainstorming, on-set production, and coordinating a crew over a lengthier time.
But yet again, we hit another production lull. And yet again, we re-strategized and re-focused—consistently turtling through the lulls. A more deliberate path continues to allow us to soak up a multitude of techniques and skills that we may have otherwise missed out on.
The constant re-shaping and re-evaluating of our direction has kept Perplexity moving forward over the years. It’s kept our ideas fresh and evolving.
Success takes time, longer than we could have fathomed, and it happens in an instant, but only if you’ve been plugging away at your craft. One referral quickly splinters into five and we’re currently running with that concept.
We’ve taken the time to create a solid foundation at Perplexity—stay tuned as we turtle through 2014.
With a specialty in lighting and graphic design, Bryan aims to blend his artistic passions together in a seamless manner. His experience in graphic design includes traditional print (newspaper/magazine layout), brand identity/logo design and expressive typography with his latest venture being motion graphics. He’s always trying to find a way to connect the dots between his passions—something says he just might find a way.