You had a great first meeting with a client. Why won’t they call back?
As a production team or solo creative it’s easy to fall into the pattern of:
- Let the client mull over the details for a week and get back to you.
- Wait two weeks and cry a little bit because another potential contract fell through.
The passive approach isn’t going to yield the business needed to stay afloat. It’s like trying to get out of the friend zone; they’ll over think it and consider other options.
To hook clients, you need to produce quick assets on the fly that show your creative team’s gears turning. Something as simple as a quick concept board via email simultaneously instills confidence in clients and demonstrates creativity, punctuality, and practicality.
Even mediocre prototype storyboards can retain interest long enough to pull that second meeting. It shows that you’re willing to meet them more than halfway. But seriously, if you can’t draw simple figures, leave to someone on the team that can.
Show off a little. Show the client why they’re shelling out for your work. Create a manifest for preliminary ideas right after that first meeting. Try out a mood board, concept sketches, color palettes, some external research like a Pinterest board—anything conducive to the vision of the project.
Also, as you fire off these assets, be sure request in-person meetings to review said materials and move forward with more concept work. Face time is critical for the development of client rapport, as where email and text conversations can fall by the wayside with the click of a button. Usually if you can drive a live conversation, they’ll sign.
Delivering, especially when they don’t have to ask, just might help cross the line from prospective client to contract client.
Happy a Valentine’s Day from Perplexity Pictures!
With a specialty in lighting and graphic design, Bryan aims to blend his artistic passions together in a seamless manner. His experience in graphic design includes traditional print (newspaper/magazine layout), brand identity/logo design and expressive typography with his latest venture being motion graphics. He’s always trying to find a way to connect the dots between his passions—something says he just might find a way.