Thousands of production technicians exist. Any trained dummy can set up lights, hit record, deliver the footage, and call it a day. But in order to create a unique product and style—additional influence is necessary. Read more →
When a 16-hour render crashes 12 hours before the deadline, it’s difficult to not flip the table over and destroy everything and everyone in sight.
I’ll be the first to tell you that I’m not a producer by nature. I had no interest in above the line jobs (directing/producing/cinematography) in school—I preferred the tech aspect of production. However, it’s simply more practical to have some experience in all aspects of production.
We’re actively pushing to grow our client base at Perplexity and with that expansion comes loads more responsibility on all of our plates. As a result, recently I’ve taken the lead on a couple of our projects. The first time stepping up to the plate can be a frenzy; these words of wisdom will help. Read more →
Regardless of the inherent pompousness and frills associated with labeling something as art, as creatives we aim to make art. And we need to hang on to our Art Cards.
Music, video, writing, painting—whatever the form—it’s art. Get over it; then more important conversations can happen.
All too often the pragmatic aspects of production, specifically monetary and legal, take precedence over artistic integrity. The immediate result is nice, a paycheck. The long-term effects are hellacious, having to constantly look back at that project and think, “Why did we go forward with that?” Read more →
Never did I think there would be a time when Instagram images were published in professional publications. Yet, here we are.
There’s an entirely separate argument about the intrinsic artistic/aesthetic quality of documentary work based on it’s raw, unedited, one-take nature; however, this piece concerns the line of dressing up doc work before filters and effects compromise it’s educational and historical integrity. Read more →
You had a great first meeting with a client. Why won’t they call back?
As a production team or solo creative it’s easy to fall into the pattern of:
The passive approach isn’t going to yield the business needed to stay afloat. It’s like trying to get out of the friend zone; they’ll over think it and consider other options. Read more →
Never show up empty handed–especially to a video set.
Drop $100 and piece together a basic grip kit. Nothing is worse than the grip on set constantly in need of gloves, tape, or frankly, menial things that can clog the flow of a production. It’s counter-intuitive to the role of a grip. Read more →
Hey PerplexiFans, take a few minutes and check out this quick tutorial for choosing a color palette. It’s a technique I use when working with a client that may not have the technical vocabulary to explain their vision, but they’ve got a boat load of reference images for me to work with.
Instead of being the runner—the type of crewmember that’s constantly asked to run and grab something–be the crewmember that always has resources on hand.
An integral part of independent filmmaking is being incredibly resourceful, versatile, and time-efficient. One of the quickest ways to convert yourself into a walking grip-Swiss Army Knife is to learn effective, efficient, DIY rigging.
Slow and steady wins the race. We haven’t won quite yet at Perplexity Pictures, but we’re steadily and certainly on our way up.
We’ve re-strategized and re-focused numerous times. It’s a daunting process, so naturally I looked to the internet for an end all, be all answer to: How do we create the perfect creative start-up? Read more →